About us
Our vision
More play. Less hassle. For everyone.
We believe in sport's unique ability to unite people — regardless of background, age or level. ChallengeNow exists to remove everything that stands between people and the game: messy schedules, the hunt for opponents, and the admin that kills the joy of sport.
Why we exist
Far too much sport fizzles out — not for lack of will, but because it's too hard to find opponents, book times and keep track of results. The people who keep grassroots sport alive spend more hours in spreadsheets than on the field.
We started ChallengeNow to flip that. When it's easy to challenge, book and play, more people keep moving — longer and more often. That's how we digitize grassroots sports: by making it effortless to get to the game.
What we stand for
Sport for everyone
Whatever your level, age or budget, you should be able to find someone to play. Grassroots before elite.
Joy of movement
We measure success in matches played — not in downloads.
Community
Sport is a meeting place. We build bridges between teams, clubs and generations.
Simplicity
Technology should fade into the background. You should feel the game, not the tool.
What we want to achieve
Better health
Research is clear: sports make us both happier and healthier. For us, health is holistic - through joy of movement we build both physical strength and mental resilience. We want to make it easier for more people to choose a lifestyle that leads to a longer, healthier life.
Community
Sports are one of society's most important meeting places. We want to build bridges across generations and create a community where everyone feels they belong. By encouraging movement at all ages, we create a sense of belonging that extends far beyond the field.
Next generation
We do not settle for following development - we want to lead it. By investing in young talent and tomorrow's leaders, we help shape the future of sports. We combine traditional sports joy with new perspectives to prepare the next generation for life's challenges.
Don't limit your challenges. Challenge your limits.
Want to join the journey?
Download the app or reach out — we're building the future of grassroots sports together.
Contact us